Much of the discussion at New Orleans Entrepreneur Week was about how to pitch. At some point, all management jobs are sales; first you make good decisions, then you get people to buy into them. That takes selling skills. For entrepreneurs, the first big selling job is to funders. It takes money to get a… [Read More]
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Startup Culture, Company Culture, City Culture
One of the panels at NOEW 2015 was about culture, but it was less about company culture than about using information about a culture to design and market products. The presenters were from Peter Mayer, a local advertising agency that works with companies in the New Orleans region, especially to help them reach national markets…. [Read More]
Haters Gotta Hate: Handling Negative Comments on Social Media
One of the presentations at New Orleans Entrepreneur Week was entitled Haters Gotta Hate. It was about how small businesses should handle negative reviews in social media. In a way, the presentation was disappointing; the businesses represented have great reputations! But they had a few points. First, you may not want to allow reviews on Facebook because… [Read More]
The Conference Plan of Attack
I’m in New Orleans for the New Orleans Entrepreneur Week conference, looking for story ideas and sources. I’m not on a specific assignment, and at first, I was a little daunted by that – how do I make sure that I get enough out of this conference to make the cost worth my while? Then,… [Read More]
