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Tag: market research

Lies, damn lies, and misused statistics

Recently, I attended a presentation put on by a television network to promote a show that would be going in syndication on one of its channels. Everyone who attended received a t-shirt and a glossy booklet touting a new demographic study that would compare the characters to Americans nowadays. The results were really interesting. They… [Read More]

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Cover of Day Trading for Dummies

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