Where do we begin with the fiasco that was the Target Missoni collection? You know, the one where the items sold on eBay for zillions of dollars? Except that eBay is flooded with items that have no bids, that are selling at list price, a good four years after the line was released. There have… [Read More]
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Tag: market research
Lies, damn lies, and misused statistics
Recently, I attended a presentation put on by a television network to promote a show that would be going in syndication on one of its channels. Everyone who attended received a t-shirt and a glossy booklet touting a new demographic study that would compare the characters to Americans nowadays. The results were really interesting. They… [Read More]