Advertising, media, church, state

Journalism has long been a profession with strict ethics, one of the best known being the wall between editorial and advertising. I’ve had editors tell me outright that they could not use me because I’ve done a lot of corporate work, and I understand that.

I’ve long thought that the effect of the Internet was to show that most advertising is wasted. And what we see is that there is less ad spending and fewer, thinner publications.

And, more and more writers are doing more custom work, directly for advertising, or publishing their own ad-supported blogs.

The middleman is being sliced out. Is that good? Is that bad? I don’t know. It’s different, and new.

A white woman with green glasses and gray hairAnn C. Logue

I teach and write about finance. I’m the author of four books in Wiley’s …For Dummies series, a fintech content expert, and an avid traveler. Among other things.

Latest Work

Hedge funds for Dummies Cover

Hedge Funds for Dummies, 2e
My first book has been completely revised! Updated to reflect changing markets, accessible strategies through ETFs, and new potential due diligence pitfalls.

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Latest Work

Cover of Day Trading for Dummies

Day Trading for Dummies, 5e
With five revisions, countless interviews with successful traders, and lots of research, this is the definitive guide to getting started, managing risk, and staying in the game.

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