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Journalism has long been a profession with strict ethics, one of the best known being the wall between editorial and advertising. I’ve had editors tell me outright that they could not use me because I’ve done a lot of corporate work, and I understand that.

I’ve long thought that the effect of the Internet was to show that most advertising is wasted. And what we see is that there is less ad spending and fewer, thinner publications.

And, more and more writers are doing more custom work, directly for advertising, or publishing their own ad-supported blogs.

The middleman is being sliced out. Is that good? Is that bad? I don’t know. It’s different, and new.